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Infrastructure 2.0 Authors: Kalyan Sri, Ravi Rajamiyer, Liz McMillan, Elizabeth White, Pat Romanski

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Dr. Michelle Keim Joins Detectent To Advance Analytic Solutions

Detectent (, the leading provider of Customer Intelligence Solutions for North American utilities, today announced that Michelle Keim, PhD, has joined Detectent as Senior Scientist. Dr. Keim who is a published technical author and holds a patent on Method and System for Text Mining using Multi-dimensional Subspaces, will lead Detectent’s team of analysts in the development of advanced analytical solutions and leverage emerging technologies.

Prior to joining Detectent, Dr. Keim headed the Advanced Analytics group at T-Mobile, USA. While at T-Mobile, she developed and implemented predictive churn models, customer profitability and customer segmentation models. In addition, she developed and led an enterprise-wide statistical training program, monthly analytical seminars and a corporate SAS users group.

“We’re very pleased that Michelle has joined our team,” said Michael Madrazo, President and CEO of Detectent. “Michelle’s in-depth expertise on statistical modeling, segmentation and Bayesian data analysis will be instrumental in our customer intelligence solutions. Customer intelligence data are the cornerstones of our solutions, aiding utilities in increasing revenue, delivering accurate bills and successfully delivering energy efficiency programs.”

Detectent’s advanced analytics, behavior/lifestyle modeling and segmentation capabilities assist utilities in evaluating customers’ needs on a micro level. Applications of Detectent’s advanced analytics include identification of meters that have been tampered with or are improperly registering usage due to an installation, billing or equipment fault. Additionally, Detectent’s analytics can be used for pinpointing customers who are the best fit and are most likely to take part in specific demand response, energy efficiency or conservation offerings allowing the utility to maximize program effectiveness.

About Detectent

Headquartered in San Diego, Calif., Detectent is the leading provider of cutting edge Customer Intelligence Solutions that maximize the value of Advanced Metering Infrastructure (AMI) and traditional metering systems and help North American utilities drive higher customer satisfaction, greater revenue and more effective customer programs. Our solutions help utilities better understand their customer’s energy end-usage points, ensure accurate billing, curtail theft and maximize customer program participation and benefit. Detectent’s offerings are scalable to any size of utility and apply to electricity, gas and water services for residential, commercial and industrial customers.

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